Facebook is the dominant force in the social site surge that has had an impact on so many people in the last several years. Six million users could grow to be one billion in the not too distant future if you consider it was only 2004 when this all began. It is no surprise therefore that business owners realise this must be part of their marketing mix considering the amount of people their message can reach out to. So let’s have a look at why this is now seen as an crucial element for marketing on the internet.
If you consult many people about Facebook, they still consider it a place to catch up with friends and go over what they have been up to in their daily lives. The fact is that when speaking to someone we know, we will often talk about either positive or negative experiences and businesses are now aware of the importance of this. If your own business is talked about in the right way, this is enhanced by the actual fact that the number of hours users spend on Facebook is rising and a good reputation can propagate virally.
Facebook business addresses are nowadays being used on all types of ads whereas at one time you would simply see the websites shown. A Facebook page is what these businesses are providing so much attention to and they are distinctive from our personal pages for instance. The fact that personal users can help promote a Facebook business page is where true relationship marketing can easily come into play. Pages for a business provide a way for anyone to “like” them and in doing so their group of friends will see that they have done this. This is the reason social strategies are now integral in marketing and advertising online especially the way Facebook works.
A page that is created in the right way can have numerous other marketing advantages. As an example if you are looking to create a list of subscribers it may be that another person needs to like your page to have permission to access a free report. This has the double effect of building your list as well as the number of likes of your page. If done properly, this can be a very fast way of building an online business.
A Facebook page is basically free traffic and if you are ready to pay for some advertising, you can further increase your marketing reach. There are many people who turned to the Facebook Ad network because of the way it could be targeted quite specifically and as such could be cost effective in comparison with Google Adwords. The importance of checking the effectiveness of any form of paid traffic is the exact same when using Facebook.
If you are linked to any sort of internet business, Facebook can supply the tools to take you to a greater level if used in the right way.